These twelve values are universal because they apply in every culture, connecting us as human beings with deeper needs than just emotions and sentiment, transcending ideologies and intellect. They are unchanging because they are not affected by the historical timeline, technology, social events or trends. They are defined the same yesterday, today and tomorrow, they are timeless truth, so they are also what is required for sustainable long-term personal and social development which history proves. They do not slow, stop or damage growth, but rather they maintain the conditions to release the full potential of positive transformation in our lives. Inevitably, they are therapeutic because they have many beneficial effects on our body and mind, proving that we are made for each other…we are born to be courageous, kind, respectful, loved, forgiven and as a result we are happier and fulfilled.



The Values Foundation is not about others, it’s about me. In what we do, we do not say we are better than someone else, we are not pointing the finger at anyone, we are simply taking the first step. The first effort to forgive, to be kind, to be generous and courageous to make the right decision even when it’s not convenient, easy, or popular. We want to take the first step because change is not about others, it’s about me.


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If you would like to learn more about these values and related scientific research,

contact us to receive the value booklets.

If you believe like we do in the power of love, courage, patience… do not give up. You’re not alone!  


We are The Values Foundation and this is our challenge: I am starting with me.


Will you join us?